Aerobics 
Many spas offer aerobics classes in an on-site studio equipped with sprung floors and air-conditioning. Aerobic exercise is a popular way for spa guests to raise their heart rate through choreographed group movements, usually set to energetic music. Spas can differ widely in their sign-up policies, so be sure to contact a spa staff member if you are unsure of how to register. Also, be sure to register for classes that suit your current experience and fitness level. Classes can range from beginner to advanced.


Boxing 
A high-impact cardiovascular exercise routine based on boxing principles.


Dancing 
There are as many kinds of dance fitness classes as there are styles of dance. Classes like CardioFunk, jazz, tap, hip-hop, salsa, and even belly dancing allow participants to combine elements of aerobics and body-sculpting exercise with the freedom and pleasure of dance. Dance/exercise hybrids such as BalletPilates are gaining in popularity. Dance fitness exercise is said to increase agility and coordination as well as general health and well-being. Spas can differ widely in their sign-up policies, so be sure to contact a spa staff member if you are unsure of how to register. Also, be sure to register for classes that suit your current experience and fitness level.


FIshing 
Meditation and fishing have a lot in common. Both involve sitting quietly and concentrating on just one thing (or more often than not, nothing at all). Although at the end of a day spent fishing you won't find spiritual enlightenment, you may have a tasty dinner. All of the spas below regularly organize trips or can accommodate fishermen (and women) who enjoy all types of fishing--fly, deep-sea, or line.


Golf 
Many resorts provide extraordinary experiences on the links as well as in the spa, allowing partners to pursue separate interests. Choose tee time or teatime; manicured fairways or paraffin manicures. Check out these resorts with spas and 18-hole, world-class golf courses on premises.


Hiking 
Hiking combines physical exercise and sensational settings. These spas offer diverse hiking programs and at least ten miles of trails that will allow you to reach new heights.


Horseback Riding 
A special bond exists between horse and rider. These spas offer on-site stables, access to trails of varying degrees of difficulty, and riding lessons both for novices and advanced students.


Personal Training 
Structured group classes are a great way to get in the habit of exercising regularly, but some prefer the individualized support and motivation supplied by a certified personal trainer. Personal trainers are themselves highly trained, having been certified by one or several professional organizations such as the National Academy of Sports Medicine, the National Strength and Conditioning Association, and the Aerobics and Fitness Association of America. Trainers will work with the client to create an individualized regimen to meet the client's personal fitness goals. This regimen may include diet and lifestyle alteration in addition to exercise guidance. Trainers stress the importance of physical fitness rather than mere cosmetic change. Personal trainers are available for those with special situations, e.g., cancer recovery, pre- or post-pregnancy, HIV/AIDS, etc.


Pilates with Reformer 
Pilates is one of the fastest growing fitness systems in the country. Developed by Joseph H. Pilates more than 70 years ago, it helps participants develop strong, lean bodies by using their own body weight and core strength. This exercise technique combines elements of yoga, boxing, gymnastics, and tai chi. Pilates has been recommended for those suffering from chronic muscle pain or undergoing rehabilitation for an injury. Classes range from beginner and intermediate mat sessions to more advanced workouts that include Reformer equipment, which introduces resistance and assistance to various degrees. Spas can differ widely in their sign-up policies, so be sure to contact a spa staff member if you are unsure of how to register. Also, be sure to register for classes that suit your current experience and fitness level.


Pilates with Mat 
Exercise where the mat serves as a safe, stable foundation for a series of controlled movements to improve flexibility and core strength.


Qigong 
Qigong is a discipline that originated in ancient China. "Qi" is a Chinese word meaning life-essence or life-force, while the skill of self-discipline. Proponents of qigong believe that its practitioners learn to control their internal energy flow in order to improve inner and outer health. Qigong combines a number of techniques, including movement, meditation, mind/body exercises, and breathing exercises. More than 3,000 schools and styles of qigong are extant. Qigong is thought to have therapeutic benefits for clients suffering from disparate ailments such as high blood pressure, digestive problems, and chronic anxiety.


Scuba/Snorkeling 
Coral reefs, colorful fish, and warm water with 100 feet of visibility. After an eye-opening dive, relax with an afternoon massage. These spas have scuba and snorkeling programs, and some offer certification.


Spinning 
Spinning is an increasingly popular group cycling program that is well known as a way to burn calories and increase muscle strength in a low-impact environment. Advocates of spinning point to its adaptability to all fitness levels and its effectiveness as aerobic exercise. The program is designed to replicate the actual physical conditions associated with outdoor cycling, incorporating both seated and standing positions and a stationary "climbing" function. The cycles themselves can be adjusted to provide resistance to various muscle groups. Spinning workshops feature motivational elements such as upbeat music and a trained instructor. Spas can differ widely in their sign-up policies, so be sure to contact a spa staff member if you are unsure of how to register. Also, be sure to register for classes that suit your current experience and fitness level.


Tennis 
Sunshine, fresh air, and physical fitness. Enjoy a variety of benefits when you play tennis. All these properties have tennis programs with on-site courts, professional instruction, and, in many cases, organized tournaments.


Tai Chi 
Tai chi originated in ancient China as an "internal martial art." In the West, however, it is better known as a technique that promotes health and vitality. Sometimes referred to as a form of "meditation in motion," tai chi is composed of a series of coordinated movements that cultivate looseness and relaxation as opposed to muscle tension. These movements are designed to counteract the stresses of daily life, encouraging unblocked circulation and energy flow. There are five main styles of traditional or orthodox Tai Chi, each of which has countless offshoots. Tai Chi has been known to positively affect patients suffering from heart disease, multiple sclerosis, and high blood pressure, among other ailments. Spas can differ widely in their sign-up policies, so be sure to contact a spa staff member if you are unsure of how to register. Also, be sure to register for classes that suit your current experience and fitness level.


Yoga 
Like many calming spa treatments, yoga is a discipline that utilizes the mind/body connection to reduce stress, increase flexibility, and enhance well-being. Traditional hatha yoga consists of asanas (physical postures) and pranayamas (breathing exercises). Spas and fitness centers offer a number of yoga modalities, ranging from kundalini, which incorporates mantras and meditation, to the strength-enhancing power yoga. Guests are encouraged to wear non-constrictive clothing during classes and to refrain from eating before taking a yoga class. Spas can differ widely in their sign-up policies, so be sure to contact a spa staff member if you are unsure of how to register. Also, be sure to register for classes that suit your current experience and fitness level. Classes can range from beginner to advanced. 
16:53

t's not uncommon for people to confuse the difference between a marketing strategy and a marketing plan. I've found the easiest way to explain the difference is like this:
Marketing Strategy - Your marketing strategy is an explanation of the goals you need to achieve with your marketing efforts. (What) Your marketing strategy is shaped by your business goals. Your business goals and your marketing strategy should go hand-in-hand.
Marketing Plan - Your marketing plan is how you are going to achieve those marketing goals. (How) it's the application of your strategy a roadmap that will guide you from one point to another.

he issue is that most people try to set out to achieve the "how" without first knowing the "what." This can end up wasting resources for a company, both time and money.
When it comes to marketing, we must always identify the what and then dig into the how. If you remember one sentence from this article, it's this one:

Strategy is the thinking and planning is the doing. Here is an example of how the two work together:
Example:
Objective: To gain broader market adoption.
Marketing Strategy: Introduce into new market segments.
Marketing Plan: Develop marketing campaign that reaches out, identifies with and focuses on that specific segment.
A successful formula that can be used to further explain the importance on marketing strategy and marketing planning looks like this:
Marketing Strategy ---> Marketing Plan ---> Implementation = Success
  • Your marketing strategy consists of:
    The "what" has to be done.
    Inform consumers about the product or service being offered.
    Inform consumers of differentiation factors.
  • Your marketing plan consists of:
    The "how" to do it.
    Construct marketing campaigns and promotions that will achieve the "what" in your strategy.
  • Your implementation consists of:
    Taking action to achieve items identified in marketing strategy and marketing plan. 
If you are preparing your marketing strategy and your marketing plan to go into your business plan these are the components that must go into each section:
Components of Your Marketing Strategy
  • External Marketing Message
  • Internal Positioning Goal
  • Short Term Goals and Objectives
  • Long Term Goals and Objectives
Components of Your Marketing Plan
  • Executive Summary - High level summary of your marketing plan.
  • Your Challenge - Brief description of products / services to be marketed and a recap of goals identified in your marketing strategy.
  • Situation Analysis - This section should identify the following:
    • Goals
    • Focus
    • Culture
    • Strengths
    • Weaknesses
    • Market Share
  • Analysis of Your Customer - How many customers would you like to strive for? What type of customers are they? What are the values that drive them? What does their decision process look like? What customers will you focus on for the products or services that you offer?
  • Analysis of Your Competitors - What's your marketing position? What's their market position? What are your strengths when it comes to your competitors? What are your weaknesses? What market share are you going after? What market share has your competitor already tapped?
  • Identification of your 4 P's (Product / Price / Distribution / Place)
  • Summary - Summary of above and how you will use this information to achieve the goals you have identified in your marketing strategy. Be specific - the more specific actions you have the easier it will to follow through on the last step which is implementation.
    As you can see your marketing strategy goes hand-in-hand in with your marketing plan. Without both you will find that you not only waste resources, but that you could also end up stuck without an idea of where to go.
    Another key point is don't forget to measure any marketing campaigns that you launch in order to see what works and what doesn't. You can use this information to guide you in the future.
    •
    16:51

    The benefits of a planned marketing strategy are numerous. Business owners often rely solely on their intuition to make business decisions. While this informal knowledge is important in the decision making process, it may not provide you with all the facts you need to achieve marketing results. A marketing strategy will help you in defining business goals and develop activities to achieve them.

    Difficulty: Average
    Time Required: 2 hours

    Tips:

    1. Your Unique Selling Proposition sets you out from the rest, don't try to develop a marketing plan without one.
    2. It's important that you have a budget developed for your marketing plan. Marketing is an investment.
    3. Revisit your marketing plan at least once every quarter. Are you on target? Do you need to revise it?

    What You Need

    • A place to concentrate.
    • A pen or pencil.
    • A notebook or journal.
    Suggested Reading
    16:48


    Losing weight can be seen as a burden to many, but many spas and fitness and wellness centers are available to help you shed pounds while providing an enjoyable experience. In fact, SpaFinder.com lists over 100 getaway spas that offer weight loss as one of their primary programs. SpaFinder President Susie Ellis recommends narrowing your search results through other filters to find spas where criteria such as "portion control" and "serves no alcohol" can help make it easier to lose weight and get fit.
    16:40


    Les attentes des nouveaux consommateurs dans un monde multi-connecté.
    Le point de contact physique bascule. Nous parlons exactement de révolution du shopping, car les codes ont changé. Mais si le digital, c'est peu de le dire, s'invite en rayon, il n'en reste pas moins que le magasin reste primordial dans la vie des gens ! La question est comment faire venir, retenir et faire revenir les clients ? Le design est un élément de réponse. Et il ne va pas de soi. Il faut rendre le client plus autonome et il faut aussi reconnaître fidéliser et sécuriser le client. À propos de la connaissance et la reconnaissance client,  on peut explorer  la place des nouveaux outils de communication dans l'acte d'achat. L'un des enseignements majeurs est qu'au-delà de leur fonction d'information, ces nouveaux outils sont pour facilité l'achat. Le point de vente conserve l'avantage dans les arbitrages déclencheurs d'achat, notamment grâce au désir de vivre une expérience. Le fait de toucher et de voir les produits est primordial, tout comme le fait de parler à un vendeur ou encore la proximité du magasin. En multipliant des partenariats stratégiques cette politique nous permet de rayonner au-delà de nos frontières. Pour cela nous pouvons inaugurer des pavillons étrangers.
    16:38
    In addition to your, membership you will get nutritional counseling from our own Dr. Riello.  What that means is he will help you, encourage you and educate you on how to eat properly and healthy.  We have designed a system that guides you to a better lifestyle of eating.  It is done in such a way as to not shock the system, put you on crash diets or fill you with a bunch of stimulants to give you energy.  It is done so you don’t crash diet and turn around and gain more weight because you shut down your bodies metabolism.  No actually what the system does is change your eating habits to stimulate your metabolism, educate you on healthy foods to add to your diet, and educate you on the unhealthy foods you should reduce in your diet.  We do this in such a way that you have less of a chance to fall off that wagon and make it stick.
    For those who want to reduce fat and get lean and mean this system works.  If you want more energy this system works.  If you want to recover quicker from workouts this will help with that as well.  If you want to get more out of your athletic performance this can help.  This is all done under the guise of being healthy.  There has never been a diet that actually worked and was considered healthy.  You have to learn how to eat and how to eat healthy without depriving yourself of the foods you enjoy. The HCF Nutritional System does just that.
    16:29
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